Fashion & Embroidery

19-22 March 2020 · NEC · Birmingham

Open 9.30am-5.00pm (4.30pm Sunday)

Co-Located with Sewing for Pleasure and The Creative Craft Show.
Buy 1 ticket and gain access to all 3 shows.

Fashion & Embroidery is the definitive showcase for anyone passionate about embroidery and textile art. Find a wealth of exciting materials, threads and embellishments all under one roof, and enjoy an array of astounding exhibitions. Learn about courses, take part in a workshop; pick up tips from one of the many textile artists or take your seat for one of our exciting catwalk shows.

Buy Tickets

1 Day Pass 2 Day Pass 3 Day Pass 4 Day Pass
Adult £14.00 £22.00 £27.00 £32.00
Senior £13.00 £20.00 £25.00 £30.00

At the show

Brand New: Textile Graduate Showcase

This gallery showcases brilliant young talent emerging from our Universities; challenging traditional ideas and drawing inspiration from the world around them… these graduates bring a glimpse of the exciting future of textiles!


VIP Returns!

Includes: Fast Track entry | Exclusive use of the Shop and Drop area (no need to carry round heavy bags!) | VIP lounge area with unlimited hot and cold drinks | A pastry in the morning and a cake in the afternoon | Complimentary show guide| VIP passes £35 per day. Upgrade when booking a ticket

The Sewing Stage

Brand new demonstration area for stitching techniques. Visit to see leading textile experts showcasing their knowledge, tips/hints along with the best products around. Brought to you in association with Madeira, Janome and Barnyarns.

Maria Thomas

Maria’s work focuses on rehousing everyday objects that have a specific association or meaning to her. Items are carefully sourced, cut out and stitched before being absorbed into the fabric by patchwork and quilting techniques. Shaping memories and experiences into her own visual language Maria’s work is a response to the events of her daily life. Maria is available for Workshops, Talks and offers City and Guilds qualifications in Textiles and Embroidery.

Dionne Swift

Dionne is an internationally renowned textile artist and tutor, currently focusing on drawing and free machine embroidery. Working between Italy and the UK she takes inspiration from her environments to create dynamic artworks. During this week, Dionne sets up studio at the show to illustrate the development of new work.

Amanda Hislop

Observation, imagination and inspiration inform Amanda’s evocative response to land, sea, sky and trees; drawing is a key element in her work. She delivers calm, creative workshops derived from her working practice, which combines paint, paper, fabric and stitch.

Rachel Warrillow

Rachel specialises in creating beautiful hats & fascinators for special occasions. She produces exclusive designs for worldwide customers, fashion shows and photo-shoots. Rachel loves to share her enthusiasm and skills for millinery plus the material she excels in, called sinamay.

Jessica Grady

Jessica is a mixed media embroidery artist who uses recycled and waste materials. Her colourful sculptures and wall pieces combine 3D techniques, handcrafted embellishments and decorative stitches. She teaches workshops across the UK in schools, universities and private groups.

Leah Higgins

Take a workshop with textile Artist, Leah Higgins, or one of her guest tutors; in her dedicated textile surface design Studio in Manchester. From Technique driven classes for absolute beginners to focused five-day workshops on breakdown printing and more.

Lynda Monk

Lynda is a mixed-media textile artist, tutor and author of four books. She is available for workshops and talks and on her stand at the show she will be demonstrating some of her latest techniques.


Nolitex is a group of textile artist and mixed media artists. ‘Rooted in the Wood’ is a new exhibition showing members’ individual responses to their experiences of walking in the woods. Nature, nurture, roots and leaves; transforming the landscape and ourselves.


HOME from the Embroiderers Guild

What does “HOME” say to you? Is it the place you return to at the end of each day? A sanctuary of respite away from the busy world outside? A place where families gathers around the dinner table and share talk of the day? Or is HOME now all clutter and mayhem – kid’s trainers, clothes and papers everywhere, paw prints on the floor… a place of never-ending dusting, Hovering, washing and tidying. Do you picture your mother baking or the dining room with the posh china?

See how Embroiderers’ Guild members have stitched the special memories they have of “HOME”.


Royal School of Needlework

The RSN offers a range of courses for beginners through to advanced in the art of hand embroidery. Students can study Day Classes, Certificate & Diploma in Technical Hand Embroidery, BA (Hons) or the RSN’s Future Tutors Programme.

Bristol School of Sewing & Textiles

The Bristol School of Sewing & Textiles covers of all aspects of sewing, textiles, needlework and creative art projects through a range of workshops for ages seven and upwards. They also run City & Guilds courses in theatre costume and fashion.

IDC/Brenda Killigrew Sewing Studio

Fashion Independent college for City & Guilds all levels, in Pattern Cutting, Tailoring. For our recreational sewing workshops, also visit the new Brenda Killigrew Shop Studio, now with and educational area for our Janome Sewing machines, and much more in fabric and haberdashery.

Stratford-upon-Avon College

Stratford-upon-Avon College’s Fashion & Textiles programme combines practical and theoretical subjects, which develop an understanding of design practices and techniques, business methods employed in the creative sector and practical production

The Embroiderers Guild

The Guild welcomes everyone with an interest in embroidery and are proud to be recognised as a voice for raising the profile of textile and stitched art. They hold a historical collection, aid research, support students and publish ‘Stitch’ and ‘Embroidery’ magazines.

Quilters’ Guild of the British Isles – Region11

The Quilters’ Guild is a voluntary organisation open to everyone interested in patchwork and quilting. Consists of 17 regions promoting patchwork across the UK. An educational charity it preserves the heritage of quilting and works to ensure its future.

Granary Studio

Small inspirational classes with experienced tutors are our speciality. The Granary Studio offers a broad range of classes, with currently thirteen different tutors. The studio is in Owslebury, near to historic Winchester and in the South Downs National Park.

Kathleen Laurel Sage

Kathleen uses her renowned organza layering technique to produce brightly coloured hangings and fashion accessories to capture your imaginations. Featuring machine embroidery, reverse applique and the use of her trusty soldering iron. She creates brightly coloured see-through hangings

Claire Muir

Come and see Claire demonstrating free motion embroidery on her stand. Madeira Threads Ambassador and Denman Tutor, Claire will have her embroidered flowers, fascinators and other work on display. Claire is based in Birmingham.

Wendy Dolan

Wendy is a Sussex based textile artist and tutor. Inspired by the landscape, natural forms and architecture she combines techniques, creating richly textured surfaces. Author of ‘Layer, Paint and Stitch’, Wendy offers courses and lectures to groups and organisations.

Bex Raven

Award wining textile artist and costume designer Bex Raven, the ‘Queen of Rust’, believes unleashing our inner creativity is the route to happiness. Her work is vibrant and, above all, fun. From textile collage to teaser corsets, Bex has it all.

Stitch together Studio

Textile tutor Maria Thomas and the Stitch Together Studio present ‘A Group Gathering’ – a display of mixed media embroidered textile art. Works include individual and collaborative pieces.

Toc H Banners

To celebrate 100 years of being a charity in this country the National Needlework Archive has conserved over twenty of the extensive collection of Toc H banners so that they can go on tour with the TOC H organisation celebratory events. See a selection of these beautifully restored pieces on display at Fashion & Embroidery. 

Ellen Griffith’s Bespoke Corsets

Corsetry and boning has been used in both male and female clothing for hundreds of years. In this exclusive exhibition, Ellen has created a vast array of fabulous bespoke designs using a variety of materials that can be worn at various events, such as burlesque, parties, theatre and soirees.

Contemporary Quilt – In Print

Members of Contemporary Quilt were challenged to create work inspired by the words ‘In Print’. The interpretations range from physical to the spiritual and from issues close to home to global ones. They demonstrate the wide variety of techniques and styles presented in contemporary quilt making today. We hope visitor to this exhibition will derive as much enjoyment from seeing the selection as members had making them.

Madeira Competition 2020 – Glimpses of the Islands

This year we are challenging you to create an embroidered piece inspired by Islands of the world – From the Seychelles to Santorini, the Caribbean to Capri or places closer to home, islands have to potential to transport us to our own personal paradise, whether it’s sublime beaches, luxuriant jungles, exotic wildlife or cultures – show us your Glimpses of the Islands in a beautifully embroidered piece that could WIN you the coveted Madeira Rose Bowl trophy and one of our fabulous prizes.

Student Competition: In the Footsteps of Dior

The chosen theme for this year’s Schools Competition is ‘In the Footsteps of Dior’. Taking inspiration from Christian Dior: Designer of Dreams, the V&A’s most successful exhibition ever, students are asked to research the House of Dior and present their application to take over the helm from Maria Grazi Chiuri as the current Creative Director of Dior! Juding takes place on Friday 20th March.

Slow Stitch Café

Are you a lover of all things vintage? Are you a lover of slow stitching? If so, we have the perfect combination for you in Lorna Bateman’s Slow Stitch Café, where you will learn how to create beautiful floral designs, based on her latest book ‘Embroidered Country Gardens’, published by Search Press.

Receive a ‘Take a Moment’ kit to work on whilst at the show and get exclusive access to this select seated-area throughout the day; come and go as you please.

Creativity on the Catwalk

See innovative students’ creations paraded in our daily catwalk shows in Fashion & Embroidery, along with exciting collections from exhibitors. Friday lunchtime our catwalk hosts the final of this year’s Student Fashion Design Competition: In the Footsteps of Dior!

RSN BA (Hons) Hand Embroidery Graduate: Anna Faith Holmes

With a degree in hand embroidery, Anna is a designer maker. She focuses on creating textural, wearable fashion and accessories, using embroidery and print. The inspiration for her body of work was the juxtaposition of London and West Sussex landscapes where she grew up.

RSN BA (Hons) Hand Embroidery Graduate: Eleanor Alice Latham

The combination of personal stories and photographs directly influences Eleanor Latham‘s work, using Hand Embroidery to celebrate, commemorate and remember her family members. She specialises in Goldwork, which Eleanor reworks in different styles with her signature being hand embroidered picture frames.

RSN BA (Hons) Hand Embroidery Graduate: Jonel Van Schalkwyk

Jonel pushes the boundaries of what nature can be. Supersizing plants and flowers, using bold playful colour palettes in her characteristic illustrative, painterly style. Surface design and experimental approaches to embroidered embellishment create enchanting worlds for interiors.

Embroiderers’ Guild Graduate: Tabitha Buckley

Tabitha is a designer based in Sussex, specialising in bespoke brass jewellery and textile adornments. As a recent graduate from Falmouth University in Textile Design, her collection take direct inspiration from the rugged Cornish landscape of Kynance Cove and Bodmin Moor.

Embroiderers’ Guild Graduate: Elle Forman

One of a kind sustainably designed embroidered, hand printed and painted designs for the home. Showing that what if often defined as waste can be transformed through the process of upcycling. Fuelled by the incomplete, damaged and expressive mark making.

Embroiderers’ Guild Graduate: Elli Bignell

Elli is an embellishment and embroidery designer focusing on creating new innovative collections for fashion and accessories combining digital embroidery and laser cutting with 3D hand embellishment skills, which she then translates into intricate and complex digital embroidery and hand embellishment.

Embroiderers’ Guild Graduate: Alex Vincent Turner

Alex recently graduated with a first class degree in Textile Design from Nottingham Trent University. His graduate collection, Pansy looks at concepts of masculinity and answers the need to embrace the “feminine” side of menswear. In part inspired by the Arts & Crafts movement, as a response to fast fashion and embracing slow textile techniques.

Embroiderers’ Guild Graduate: Libbertine Vale

Libertine’s free motion embroidered work makes people laugh, cry, and confide. They seek to unite or to increase understanding. This year she is showing her latest work: ‘There is no place like home’, combining 3D embroidery with light.

West Midlands & Warwickshire Federation of WI’s

The WI is a democratic, social and educational charity that provides numerous opportunities to make new friends, learn a variety of new skills and to develop skills you already have! Warwickshire and West Midlands Federations of WI’s join together at Sewing for Pleasure to display their creative talents and promote membership of the WI.

Make & Takes

Get hands-on at a Make & Take or workshop and create your own crafty masterpiece! There’s a wide range of creative crafts to try.

Book at the show – visit the stand number of the workshop you wish to book.

Sorry, workshop details are not yet available.

Stalls & Shopping

Stalls & Shopping

Browse aisle and aisles of stalls and stands packed with brand-new crafting innovations, classic tools and products and accessories in every colour of the rainbow!

With experts manning each stall – you’ll be sure to find exactly what you need!



Getting There

NEC, Birmingham · B40 1NT

NEC, Birmingham · B40 1NT

The NEC is at the heart of the UK’s transport network. CLICK HERE for road, rail, bus and flight directions.

By Rail:
Birmingham International Station is within the NEC complex and gives easy access to the show.

Discount travel with Avanti West Coast. Exhibitors and visitors can take advantage of discounted train travel to the show. The offer is applicable on advance Avanti West Coast main line routes/tickets only. Advance tickets go on sale 12 weeks from the dates of travel.

What is the offer?
Simply book your journey to the NEC using the link below and the 20% discount will be automatically applied to your booking:

What do I need to do to validate my ticket?
You need to make sure that you have confirmation that you are attending an event at the NEC with you when
you are travelling (as the conductor may ask you for this on the train). So, please make sure you have your
exhibitor/visitor passes or email confirmation with you.

By Car:
The NEC is situated 8 miles east of Birmingham city centre, just off junction 6 of the M42 and is clearly signposted.

Daily car park charges apply. Pre-pay for parking and save on daily rates HERE.


Resorts World Birmingham offers the perfect opportunity for exhibitors or visitors to relax after a day at the show with restaurants, shops and spa available within the complex.



VIP Tickets!

You can now upgrade your day with our extra special VIP Tickets!


A VIP Ticket includes:

Free prize for the first 200 ticket holders

Fast Track entry

Free Mini Make & Takes

Exclusive use of the shop and drop area (no need to carry round heavy bags!)

Unlimited tea and coffee

A pastry in the morning and a cake in the afternoon!

Our VIP passes are just £35, you will be prompted to upgrade when you buy a normal ticket. We can’t wait to see you there!

Children under 16 are welcome into the VIP area with a ticket. If you do not wish to buy a full price ticket, you can buy a child or carer access ticket for £6 by calling 01425 277 988 (£6 tickets don’t allow access to the Make and Takes or complimentary food). 


Free Mini Make & Takes

Sorry, workshop details are not yet available.