Fashion & Embroidery

15-18 March 2018 · NEC · Birmingham

Open 09.30 -17.30 (16.30 Sun)

Fashion & Embroidery is the definitive showcase for anyone passionate about embroidery and textile art. Find a wealth of exciting materials, threads and embellishments all under one roof, and enjoy an array of astounding exhibitions. Learn about courses, take part in a workshop; pick up tips from one of the many textile artists or take your seat for one of our exciting catwalk shows.

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At the show

Schools Fashion Design Competition 2018

Designing for a Sustainable Future – Students were asked to design a garment or outfit using reclaimed fabrics, unloved garments and found trimmings. Creating surface texture with layering techniques and embellishments. When researching students had to look at a range of different examples where industry and designers are working towards creating a sustainable environment. Throughout taking into account that the Trend-Forecast for 2017/2018 which looks at Floral. All entries on display by the catwalk, and the final takes place on the catwalk, Friday 12pm.

Page 17

What fills your bookshelf? Fiction or fact?  Do you warm to a frothy Barbara Cartland romance, grip your seat with a gritty Grisham thriller or lose yourself in a Philippa Gregory history?  Whatever you read, the words form pictures in your head. The Embroiderers’ Guild introduce Page 17 – a specially created exhibition of textile artistry where each piece takes a book as its inspiration.  This is an exciting display of work, from a unique group of well-known textile artists, new names and members from around the country. By using techniques as diverse as machine and hand stitching, mixed media and felting (to name a few), they’ve depicted mischievous monkeys, strutting chickens, Pi and electrical circuits, Greek tragedy, Jane Austen and Haiku. Members have created works which span the contemporary, the literal and the symbolic. Follow the thread across the surface, and see cloth and thread bringing to life images hidden amongst words. 

Textile Groups:

Out of Line

Bailey Curtis and Janet Chattaway





On the Surface

Tangent Textiles

Traverse Textile Group

Contemporary Quilt Group

By Design

Connected Textile Group

Drawn to Stitch

Midland Textile Forum

National Open Textile Competition winners

Japanese Embroidery UK

Education, Guilds & Associations:

Royal School of Needlework

Inkberrow Design Centre

Quilters Guild of the British Isles

Embroiderers Guild

International Feltmakers Association

The Lace Guild


Dionne Swift – Textile Artist

Carolann Allan – Textile Artist

Wendy Coterill – Mixed Media

Jane Davies – Textile Artist

Wendy Dolan – Machine Embroidery

Helen McCook – Hand Embroidery

Lynda Monk – Mixed Media

Claire Muir – Machine Embroidery

Bex Raven – Machine Embroidery

Stephanie Redfern – Mixed Media Artist

Sue Bibby – Embroidery

Ann Small – Fabric Layering

Kim Thittichai – Mixed Media

Rachel Singleton – Textile Art

Jennie Rayment – Fabric Manipulation

Chris Gray – Textile and Mixed Media Artist

Joan Prowse – Felt Artist

Alison Mercer – Textile Artist


This year we challenged you to create an embroidered piece of work inspired by the Movies – Capture a kiss in classic black and white a’ la Casablanca or an explosion of light and colour in a moment inspired by Star Wars or Blade Runner. Recreate a childhood favourite or an unforgettable frame. All entries are displayed and judged on the first day of the show, with the prize giving on Sunday after the 3pm catwalk show.


This fabulous selection of 25 quilts from the ‘Elements’ challenge shows many interpretations of the theme. From ‘Elements’ of music and periodic table to earth, water, wind and fire; showcasing the energy, imagination and design skills of the hugely talented members of the Contemporary Quilt Group, a specialist group of the Quilters Guild of the British Isles.


A world exclusive showcase of Gardens Around the World – A European Afghan Embroidery Initiative. In post-war Afghanistan, women have once again taken up hand-embroidery, after the tradition had fallen into oblivion during wartime. The Deutsch-Afghanische-Initiative have supported the reanimation of this handicraft, resulting in an amazing project that has meant Afghani woman can earn wages to feed their families or even attain financial independence. The collection will be shown at The Creative Craft Show Manchester, Glasgow and London, and Fashion & Embroidery Birmingham.


This exhibition looks at the story of women’s kimono, how they have been made and how they have changed over the last 100 years or so. The kimono are part of a personal collection, put together by a textile enthusiast. The kimono are all antique or vintage, so may have some flaws. Until the middle of the 20th century most women in Japan wore kimono in their daily lives. Elaborate, formal kimono were worn at special occasions, whilst plainer, casual kimono were for everyday use. Japanese women looked after their kimono very carefully to allow them to be handed down to the next generation. This display looks at the different types and decorative techniques used across the years.


Army Welfare Service at Catterick Garrison working with Rural Arts North Yorkshire have commissioned artist Dionne Swift to empower four groups of military wives through a two year textiles project. The group’s learnt to sew, print and make items for their homes – obtaining skills for life. The project has also tackled the characteristic problems associated with forces families of isolation; loneliness and lack of self esteem and has been pivotal in supporting positive peer relationships that have been extended beyond the group. This project has been made possible by the support of the Arts Council England, North Yorkshire County Council, Armed Forces Community Covenant, Janome and the Green Howards Museum Richmond. 

Bookable Workshops

Make & Takes

Get hands-on at a Make & Take or workshop and create your own crafty masterpiece! There’s a wide range of creative crafts to try.

Book at the show – visit the stand number of the workshop you wish to book.

Sorry, workshop details are not yet available.

Stalls & Shopping

Stalls & Shopping

Browse aisle and aisles of stalls and stands packed with brand-new crafting innovations, classic tools and products and accessories in every colour of the rainbow!

With experts manning each stall – you’ll be sure to find exactly what you need!



Getting There

NEC, Birmingham · B40 1NT

By Rail:
Birmingham International Station is within the NEC complex and gives easy access to the show.

By Car:
The NEC is situated 8 miles east of Birmingham city centre, just off junction 6 of the M42 and is clearly signposted.

Resorts World Birmingham is now open and offers the perfect opportunity for exhibitors or visitors to relax after a day at the show at the restaurants, shops and spa available within the complex.


25% off train travel with Virgin trains.
As part of our relationship with Virgin Trains our exhibitors and visitors can take advantage of 25% off train travel to the show. The offer is applicable on advance virgin train west coast main line routes/tickets only. Advance tickets go on sale 12 weeks from the dates of travel.

Hobby Paradise!

Hobby Paradise!

Your ticket to Fashion & Embroidery includes FREE ENTRY to The Creative Craft Show and Sewing for Pleasure at the same venue and dates, featuring all these and more…

The Sewing Quarter · Guilds and Societies · Demonstrators · Talks and Presentation Programme · The Craft Room · GUILDS & DEMONSTRATORS · 1918 – 2018 : THE WW1 CENTENARY · LLANDRYSUL KNITTED MAP · HOCHANDA · SEW YOUR STYLE COMPETITION! · CREATE & CRAFT · LIVE DAILY CATWALK SHOWS